Leveraging Social Media for Brand Building - Virtual Burst | School of Marketing | ANA
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Leveraging Social Media for Brand Building - Virtual Burst

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

The proliferation of social media platforms and empowered consumers makes reaching your target audience challenging. Even the biggest brands struggle with how to use social media to be relevant and authentic. It's no longer a question of whether social media plays a role in marketing, it's about what role the modern marketer needs to play in developing the best social media strategy to drive marketing results, customer engagement and overall business success.

This burst virtual workshop teaches strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. This highly engaging and interactive workshop will help participants better understand how to use social media to improve target consumer engagement, enhance brand perception & affinity, and accelerate the “buyer’s journey”. Participants will learn the essential components of a social media strategy and strategic content development plan. The workshop will help both marketing professionals and teams understand the evolving role of social media in the marketing mix and customer journey to brand loyalty.

Participants will leave with actionable concepts and tools they can immediately apply to real world situations, including aligning social media strategy with the company’s customer experience and marketing plan goals. The workshop provides practical frameworks and models to understand and optimize social media strategy to enhance overall customer experience and build brand equity.

Target Audience
This 2-hour BURST workshop is for marketing professionals and/or in-house agency professionals that want to learn how to use social media strategically, as part of the modern marketing mix. Especially useful for early career marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization.

Download the full benefits here

  • Welcome & Opening Remarks (5min)
  • Setting the Stage (5min)
  • Social Media Impact on Customer Journey (15min)
  • Target Audience (20min)
  • Brand Character (10min)
  • Break (10min)
  • Platform Behavior Objective (20min)
  • Social Media Campaigns (15min)
  • Social Content Planning (20min)
  • Looking Forward - The Evolving Social Landscape and Closing (5min)



Instructors

trainer

Mary Czarnecki

An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.

Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.

As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.

Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.